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Evidence Guide: SITXMPR001 - Coordinate production of brochures and marketing materials

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITXMPR001 - Coordinate production of brochures and marketing materials

What evidence can you provide to prove your understanding of each of the following citeria?

Plan production of brochures and marketing materials.

  1. Plan production of brochures and marketing materials according to marketing objectives.
  2. Evaluate factors that impact on nature of materials and development process, including sustainability considerations.
  3. Create production plans, including timelines, responsibilities, budget and contingency measures.
Plan production of brochures and marketing materials according to marketing objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate factors that impact on nature of materials and development process, including sustainability considerations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create production plans, including timelines, responsibilities, budget and contingency measures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce information for inclusion.

  1. Produce or obtain accurate and complete information for inclusion.
  2. Present information that promotes the business in a clear format and a culturally appropriate way.
Produce or obtain accurate and complete information for inclusion.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present information that promotes the business in a clear format and a culturally appropriate way.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain quotations for artwork and printing as appropriate.

  1. Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
  2. Obtain quotations with details of potential variations to cost and conditions that may apply.
Provide accurate and complete specifications to quoting organisations within appropriate timeframe.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain quotations with details of potential variations to cost and conditions that may apply.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop final copy for brochures and marketing materials.

  1. Develop copy using basic creative writing techniques or obtain from relevant source.
  2. Integrate accurate, practical and operational details.
  3. Present accurate information about costs and conditions.
  4. Check copy for accuracy prior to submission for production.
Develop copy using basic creative writing techniques or obtain from relevant source.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate accurate, practical and operational details.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present accurate information about costs and conditions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check copy for accuracy prior to submission for production.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate production of brochures and marketing materials.

  1. Liaise with production personnel and monitor schedule.
  2. Check and correct production work as required.
  3. Approve artwork according to organisational guidelines.
  4. Obtain and deliver materials on schedule or action contingency measures.
Liaise with production personnel and monitor schedule.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check and correct production work as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Approve artwork according to organisational guidelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain and deliver materials on schedule or action contingency measures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan production of brochures and marketing materials.

1.1.Plan production of brochures and marketing materials according to marketing objectives.

1.2.Evaluate factors that impact on nature of materials and development process, including sustainability considerations.

1.3.Create production plans, including timelines, responsibilities, budget and contingency measures.

2. Produce information for inclusion.

2.1.Produce or obtain accurate and complete information for inclusion.

2.2.Present information that promotes the business in a clear format and a culturally appropriate way.

3. Obtain quotations for artwork and printing as appropriate.

3.1.Provide accurate and complete specifications to quoting organisations within appropriate timeframe.

3.2.Obtain quotations with details of potential variations to cost and conditions that may apply.

4. Develop final copy for brochures and marketing materials.

4.1.Develop copy using basic creative writing techniques or obtain from relevant source.

4.2.Integrate accurate, practical and operational details.

4.3.Present accurate information about costs and conditions.

4.4.Check copy for accuracy prior to submission for production.

5. Coordinate production of brochures and marketing materials.

5.1.Liaise with production personnel and monitor schedule.

5.2.Check and correct production work as required.

5.3.Approve artwork according to organisational guidelines.

5.4.Obtain and deliver materials on schedule or action contingency measures.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan production of brochures and marketing materials.

1.1.Plan production of brochures and marketing materials according to marketing objectives.

1.2.Evaluate factors that impact on nature of materials and development process, including sustainability considerations.

1.3.Create production plans, including timelines, responsibilities, budget and contingency measures.

2. Produce information for inclusion.

2.1.Produce or obtain accurate and complete information for inclusion.

2.2.Present information that promotes the business in a clear format and a culturally appropriate way.

3. Obtain quotations for artwork and printing as appropriate.

3.1.Provide accurate and complete specifications to quoting organisations within appropriate timeframe.

3.2.Obtain quotations with details of potential variations to cost and conditions that may apply.

4. Develop final copy for brochures and marketing materials.

4.1.Develop copy using basic creative writing techniques or obtain from relevant source.

4.2.Integrate accurate, practical and operational details.

4.3.Present accurate information about costs and conditions.

4.4.Check copy for accuracy prior to submission for production.

5. Coordinate production of brochures and marketing materials.

5.1.Liaise with production personnel and monitor schedule.

5.2.Check and correct production work as required.

5.3.Approve artwork according to organisational guidelines.

5.4.Obtain and deliver materials on schedule or action contingency measures.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

produce at least three of the marketing materials listed in the knowledge evidence, coordinating all aspects of the development process within specified deadlines

produce each of the above marketing materials to:

meet stated objectives

provide current and accurate information

proofread each of the above to ensure they are free of errors.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key features of marketing materials:

advertising material

conference program or registration form

destination guide

direct mail piece

display material

event prospectus

invitation

product brochure

product support manual

promotional flyer or leaflet

venue maps

objectives of marketing materials and the markets for which material is required

physical and virtual media marketing opportunities

factors that impact production of materials in both physical and virtual contexts:

accessibility for those with disabilities

availability of information

design issues:

style

size

legal requirements

marketing considerations:

distribution considerations

market for review of competitive materials

objectives

resource constraints:

budget

in-house capability

technology:

digital media opportunities

objectives of the material

sustainability considerations

time parameters

current digital print production technologies, processes and terminology

printing and industry conventions in relation to placement of information, page numbering and copyright information

specification inclusions:

conditions of contract

delivery platform

interactivity requirements

layout and style of text

number of colours

number of photographs

production and delivery deadlines

size

total number required

type of paper (for print-based materials)

quality indicators in marketing material production:

readability

photographic quality

effective use of colour

spacing requirements

creative writing techniques used for the content of brochures and other marketing materials

procedures and requirements for preparation and proofing of material

copyright laws and restrictions that apply to the inclusion of certain content in brochures and other marketing materials

procedures for copyright clearance of restricted materials

trade practices requirements around the need for accuracy of information in marketing materials.